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Hair Mask
Weekly deep-conditioning hair masks for dry, damaged or breakage-prone hair - an intensive step beyond daily conditioner.
A hair mask is a more intensive, longer-contact-time treatment than a daily conditioner - left on for 15-30 minutes rather than rinsed out in seconds, it gives actives more time to work on dry, damaged or breakage-prone hair.
It's a weekly step rather than a daily one: used once or twice a week, a mask complements (not replaces) your regular shampoo-and-conditioner routine. It tends to matter most after heat styling, colour treatments, or during a dry season when hair needs extra conditioning.
If breakage or dryness is your main concern, a mask session is usually where you'll notice the difference first, since the extended contact time lets it condition more thoroughly than a rinse-out conditioner.
For a fuller picture, see our Hair Repair guide.
Hair Mask - frequently asked questions
A conditioner is a quick, daily or every-wash step; a mask is a longer-contact, weekly treatment designed for deeper conditioning of dry or damaged hair.
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